P r e s s

Danish house of bridal fashion LILLY has a big and very beautiful portfolio of brands, designed to complement each other and offer a full service to retailers. 

LILLY Bridal 2022: Passionate bridalgowns with a natural and seductive look.

In the bridal season 2022, romance mingles with elements of street fashion into fresh bridal styles with a modern and natural look, sexy and refined - but always wearable.

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Passions by LILLY 2021: The new LILLY bridal collection PASSIONS by LILLY is a dream for bridalfashionistas.

Dreamy weddingdresses with glamourous ballgown skirts and fashionable fit'n'flare silhouettes in multi layered lace with glittering sparkle, underlined with soft blush colourings.

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LILLY 2021: This season the bridal collections are bursting with ingenuity.

Glamorous bridaldresses with elements of  street-fashion, such as hidden pockets and stretch fabrics, combined with classic looks full of romance.  Fragrant and youthful girly styles in blush tones, combined with expressive lace layering, add magic to the new LILLY

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The Story: Danish house of bridal fashion LILLY has a big and very beautiful portfolio of brands, designed to complement each other and offer a full service to retailers.

Scandinavian LILLY has been at the forefront of the bridal wear market for 70 years. The story of its success dates back to 1946 when the company was founded by Lilly Hansen. 

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Follow our LILLY Brand through the centuries

Fashion trends and ideas on how to create the perfect bridalgown for each bride-to-be, has been constantly changing over the decades.

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