Cookies & Privacy
What are cookies?
Cookies are small TXT-files that are stored on a user's computer. They are designed to hold data specific to a particular client and website, and can be accessed either by the web server or the client computer. This allows the server to deliver a page tailored to a particular user, or the page itself can contain some script which is aware of the data in the cookie and so is able to carry information from one visit to the website (or related site) to the next.
Strictly necessary cookies:
These cookies are essential in order to enable you to move around the website and use its features.
These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.
These cookies allow the website to remember choices you make and provide enhanced, more personal features. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
Targeting cookies or advertising cookies:
These cookies are used to deliver adverts more relevant to you and your interests They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.
When you visit our website, your computer will automatically be issued with a number of small text files known as “cookies”.
These cookies are used to make our websites run more efficiently, and allow our web server to remember and store your preferences as you travel throughout our sites.
Analytical information is collected anonymously and is used to make improvements to our websites and their usability.
- Google analytics
We use 'thirdparty'-cookies for analytical and advertising purposes.
Data privacy is of high importance to us and we want to be open and transparent with our processing of your personal data. We therefore have a policy setting out how your personal data will be processed and protected.
Who is the controller of your personal data?
The danish company, LILLY A/S (“LILLY”), is the controller of the personal data you submit to us and responsible for your personal data under applicable data protection law.
Danish VAT/CVR NO.: DK29606668
Where do we store your data?
The data that we collect from you is stored within the European Economic Area (“EEA”) but may also be transferred to and processed in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws. For transfers outside the EEA, LILLY will use Standard Contractual Clauses and Shields as safeguards for countries without adequacy decisions from the European Commission.
Who can access your data?
Your data may be shared within the LILLY group. We never pass on, sell or swap your personal data for marketing purposes to third parties outside the LILLY group. Data that is forwarded to third parties, is only used to provide you with our services. You will find categories of third parties under every specific process below.
What is the legal ground for processing?
For every specific process of personal data we collect from you, we will inform you whether the provision of personal data is statutory or required to enter a contract and whether it is an obligation to provide the personal data and possible consequences if you choose not to.
What are your rights?
Right to access: You have the right to request information about the personal data we hold on you at any time. You can contact LILLY and we will provide you with your personal data via e-mail.
Right to portability:
Whenever LILLY processes your personal data, by automated means based on your consent or based on an agreement, you have the right to get a copy of your data transferred to you or to another party. This only includes the personal data you have submitted to us.
Right to rectification:
You have the right to request rectification of your personal data if the information is incorrect, including the right to have incomplete personal data completed.
Right to erasure:
You have the right to erase any personal data processed by LILLY at any time.
Your right to object to processing based on legitimate interest:
You have the right to object to processing of your personal data that is based on LILLY's legitimate interest. LILLY will not continue to process the personal data unless we can demonstrate legitimate grounds for the process which overrides your interest and rights or due to legal claims.
Your right to object to direct marketing:
You have the right to object to direct marketing.
You can opt out from direct marketing by the following means:
- following the instruction in each marketing emails
- by editing/updating the settings of your profile
Right to restriction:
You have the right to request that H&M restricts the process of your personal data under the following circumstances:
- if you object to a processing based H&M:s legitimate interest, LILLY shall restrict all processing of such data pending the verification of the legitimate interest.
- if you have claim that your personal data is incorrect, LILLY must restrict all processing of such data pending the verification of the accuracy of the personal data.
- if the processing is unlawful you can oppose the erasure of personal data and instead request the restriction of the use of your personal data instead
- if LILLY no longer needs the personal data but it is required by you to defend legal claims.
How can you exercise your rights?
You can send an email to firstname.lastname@example.org
Data Protection Officer:
We have appointed a Data Protection Officer to ensure that we continuously process your personal data in an open, accurate and legal manner. You can contact our Data Protection Officer at email@example.com
Right to complain with a supervisory authority:
If you consider LILLY to process your personal data in an incorrect way you can contact us. You also have the right to raise a complaint to a supervisory authority.
Updates to our Privacy Notice:
We may need to update our Privacy Notice. The latest version of the Privacy Notice is always available on our website.
Newsletter & Direct Marketing
Why do we use your personal data?
We will use your personal data to send you marketing offers, information surveys and invitations through e-mails. In order to optimize your experience with us, we will f.ex. provide you with relevant information, recommended products, send you reminders of products left in your shopping bag and send you personalised offers. All these great services are based on your previous purchases, what you have clicked on and information you have submitted to us.
What types of personal data do we process?
We will process following categories of personal data
- Contact information such as name & e-mail address
- Full Adress - if you have submitted the information upon subscribing or by updating you profile
Who has access to your personal data?
Data that is forwarded to third parties is only used to provide you with the service mentioned above, to media agencies and technical suppliers for distribution of physical and digital direct marketing. We never pass on, sell or swap your data for marketing purposes to third parties outside the LILLY group.
What is the legal ground to process your personal data?
The processing of your personal data is based on your consent when you agree to direct marketing.
Your right to withdraw your consent:
You have the right to withdraw your consent for the processing of your personal data at any time and also object to direct marketing. When you do so, LILLY will no longer be able to send you any further direct marketing offers or information based on your consent.
You can opt out from direct marketing by the following means:
- by following the link UNSUBSCRIBE at the bottom of each email
by editing/updating you profile (a link to update your profile will always be at the bottom of each email)
How long do we save your data?
We will keep your data for direct marketing until you withdraw your consent.
We use Mailchimp for our newsletter-service to you.
Mailchimp, is a platform controlled by The Rocket Science Group, LLC (675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA). You can read their privacypolicy here: https://mailchimp.com/legal/privacy/?_ga=2.229751196.1039870478.1526647974-1594145576.1522742305