P r e s s
Danish house of bridal fashion LILLY has a big and very beautiful portfolio of brands, designed to complement each other and offer a full service to retailers.
Passions by LILLY Bridal 2026:
LILLY proudly presents its 2026 bridal collection, Passions by LILLY, a harmonious fusion of contemporary classic design and romantic allure.
LILLY Bridal 2026:
LILLY is excited to announce the launch of our latest LILLY bridalgown collection, which showcases our signature bestselling styles in exquisite cream adorned with subtle hues. This collection beautifully balances romance and modern elegance, offering brides the perfect choice for their special day.
Pure White by LILLY 2026:
The hallmark of 'Pure White by LILLY' lies in its clean-cut lines, embracing sculptural minimalism that defines sophistication. The collection showcases a harmonious fusion of classic and contemporary elements, ensuring each bridal gown is a timeless masterpiece.
Diamonds by LILLY 2026 - A New Era of Bridal Fashion
LILLY is thrilled to announce the launch of our latest bridal dress collection, DIAMONDS by LILLY, designed for the modern bride seeking a smart, sophisticated, and chic alternative for her special day.
Mix & Match by LILLY 2026: Bridal Separates – Elegance Redefined
LILLY is proud to introduce its latest Bridal Separates Collection, Mix & Match by LILLY—designed to give every bride the freedom to create a wedding look as unique as her love story.
The Story:
Danish house of bridal fashion LILLY has a big and very beautiful portfolio of brands, designed to complement each other and offer a full service to retailers.
Scandinavian LILLY has been at the forefront of the bridal wear market for 70 years. The story of its success dates back to 1946 when the company was founded by Lilly Hansen.
Follow our LILLY Brand through the centuries
Fashion trends and ideas on how to create the perfect bridalgown for each bride-to-be, has been constantly changing over the decades.
