P r e s s
Danish house of bridal fashion LILLY has a big and very beautiful portfolio of brands, designed to complement each other and offer a full service to retailers.
LILLY Bridal 2025:
With heart and passion, LILLY has created new timeless bridal looks and edgy modern wedding styles with a twist for 2025, certain to capturing the hearts of all brides-to-be and their special guests. Always stylish, always trendy, and infused with plenty of Scandi-Chic.
LILLY Bridal 2024:
We are pleased to present the new LILLY bridal collections 2024: Stylish, contemporary looks with couture character and subtle sexy vibes, absolute trendsetting homage to women AND love.
The Story:
Danish house of bridal fashion LILLY has a big and very beautiful portfolio of brands, designed to complement each other and offer a full service to retailers.
Scandinavian LILLY has been at the forefront of the bridal wear market for 70 years. The story of its success dates back to 1946 when the company was founded by Lilly Hansen.
LILLY Bridal 2023:
Glamour Pur! Let the Passion begin...
Get ready to be seduced by feminine designs in versatile looks for any wedding - be it pompous, glamorous, casual og unpretentious - as circumstances dictate.
LILLY Bridal 2022:
Seductive bridalgowns with a natural and stylish look.
In the bridal season 2022, romance mingles with elements of street fashion into fresh bridal styles with a modern and natural look, sexy and refined - but always wearable.
Follow our LILLY Brand through the centuries
Fashion trends and ideas on how to create the perfect bridalgown for each bride-to-be, has been constantly changing over the decades.